APSM ADVISORY
About Case Study

Financial Modelling . Commercial Finance . Strategy

APSM
Advisory

Fractional FP&A / Finance Director helping ambitious businesses gain clarity, confidence, and control over their financial performance.
Contact us
Allan

Allan Millar ACMA CGMA MBA: APSM Founder

APSM Advisory

APSM Advisory partner with leadership teams to unlock growth, strengthen investor confidence, and improve cash flow visibility. Experience in FMCG, SaaS, Utilities, Financial Services, and Manufacturing, gives us a strong understanding of sector-specific challenges and opportunities.

Specialties

  • Building robust financial models to support fundraising, valuations, and scenario planning
  • Acting as a trusted finance partner for scaling businesses navigating rapid growth
  • Translating complex financial data into clear, actionable insights for boards and investors
  • Optimising cash flow, working capital, and profitability through hands-on commercial finance support

Why Choose APSM Advisory?

  • 18 years experience commercial and reporting experience gained in multiple sectors
  • Qualified financial modellers
  • Approach tailored to meet your needs with emphasis on providing solutions which are sustainable after the engagement ends

Allan Millar - Director and Founder

  • MBA (2013) from Strathclyde Business School, with Distinction
  • ACMA CGMA (2014) Chartered Institute of Management Accountants
  • FAST financial modeller
  • Ex Morgan Stanley
  • Ex Barclays Wealth Management

Case Study

Who: Songbox.com

Songbox is a private streaming platform used globally by the music industry and adjacent sectors with clients including BBC, Yale University, Universal Music Group, and many more.

APSM Role: Fractional Finance Director

"The financial models and P&L assets provided by APSM have been scrutinised by institutional investors from the biggest organisations in London, New York and LA. Allan's work is always commented on with enthusiasm and admiration.

We walk into any pitch meeting or due dilligence session knowing that Allan's work is bulletproof."

- Michael Coll, Founder of Songbox.com